Creative Design Manager

Borehamwood, England, United Kingdom | Digital & Marketing | Full-time | COVID-19 remote



Reporting to: eCommerce Director

Base: Borehamwood, Hertfordshire

About us

Red Letter Days and are the UK Brands for Smartbox Group. We are the UK’s leading gift experience provider.  Our core focus is to deliver happiness to our customers, suppliers, employees and retail partners. We aim to do this by providing industry leading products.

We have been part of the Smartbox Group since 2009 – the world’s largest provider of experiences. Across Europe a Smartbox Group experience is purchased every five seconds!  The iconic Red Letter Days brand was added to our portfolio in November 2017 – adding additional opportunities to our partner portfolio. 

About the role

We are looking for a highly proactive Creative Design Manager, who has both a strong background in all aspects of Design, a high level of team management experience and a willingness to be hands on.

 As Creative Design Manager, this role has responsibility to a large spectrum of Design verticals aswell as management of the Design Team (currently 3 FTEs who are primarily focused on Digital Design).

The ideal candidate will have 5+ years experience in the e-Commerce / Marketing industry with a proven track record of with a broad range of skills, a keen eye for detail, and is confident leading and building a dynamic design team.

Key Responsibilities include:

  • Digital Design – ownership of website design and marketing campaigns, CRM/email production, and supporting assets for offsite marketing channels (microsites, affiliate/PPC banners)
  • Offline Design – oversee the creation of all artwork and design for Retail (merchandising / POS materials) and any other Print work required.
  • Ownership of all visual elements of the Buyagift and Red Letter Days branding, working alongside other departments to ensure consistency, and to evolve the brand where applicable
  • Working alongside Content Team to optimize/produce stronger image.
  • Directing and overseeing the work of an in-house team of designers (and at times freelancers) to ensure they work within specifications and in a timely manner.
  • Ensuring strong development of the design team; coaching and mentoring as required to enhance skill personal sets.

And now a bit about you

  • We work within a very fluid CMS, meaning a high level competency in HTML, CSS, email newsletter coding, and strong understanding of Javascript and JQuery, is required.
  • Strong knowledge of Sketch, Photoshop, Illustrator and InDesign.
  • Experience working within a Bootstrap framework.
  • Experience of helping define and create strong brand guidelines.
  • 5+ years’ experience in a digital design role with a focus on B2C online eCommerce, preferably one that is fast paced and highly reactive.

Desirable Skills

  • Experience working alongside a Product Development team.
  • Animation skills / knowledge (CSS, SVG).
  • Any video production or editing ability.

About the eCommerce Team

The eCommerce Team is a team of trade planners, website merchandisers, designers, and conversion optimisation specialists.  Together they are accountable for ensuring the delivery of B2C sales and conversion targets with budgeted spend constraints.  The team co-ordinates across many different areas of the business, including online marketing and acquisition, buying, and IT.

Our mission

To achieve fast and profitable growth by delighting our customers, providing incremental business to our suppliers and providing a fun and progressive work environment for our team. 

Our vision

To reach a stage where there is never a reason for a customer to purchase an experience from anyone else. To achieve this, we aim to have the best experiences on offer, at market leading prices, sold through an industry leading e-commerce platform that is marketed through cutting edge e-marketing.

Want to know what it is like to work at Buyagift and Red Letter Days, come take a look at what our team has to say or check out our company reviews on Glassdoor: 

Disclaimer: In applying to this position, you consent to Smartbox Group (Buyagift Plc & Red Letter Days) to keep your CV and application details on records and to process your CV internally with relevant departments involved with the recruitment of the advertised position.

Due to the high volume of applications, it will not be possible to respond to unsuccessful candidates. Sorry for any inconvenience this may cause.

Note to all agencies: We will not be opening this role out to any recruitment consultants / agencies at the moment. We hope that you understand and appreciate this and If anything changes, we will be in touch with you.