Product Design Lead

Borehamwood, England, United Kingdom | Digital & Marketing | Full-time | COVID-19 remote



Reporting to       :   Head of Product

Location               :   Borehamwood, Hertfordshire

About us

Buyagift and Red Letter Days are the UK Brands for Smartbox Group. The iconic Red Letter Days brand was added to our portfolio in November 2017 – adding additional complexity and challenges to our customer strategy.

We are the UK’s leading gift experience provider.  Our core focus is to deliver happiness to our customers, suppliers, staff and retail partners. We aim to do this by providing industry leading products.

And we have been part of the Smartbox Group since 2009 – the world’s largest provider of experiences. A Smartbox Group experience is purchased every five seconds! 

About the role

As a Product Design Lead, you will be responsible for leading the Product Design Team, mentoring, and guiding existing team members with potential to build out the future team. 

We are looking for an experienced Product Design lead that has strong experience across UX, Research and Design. You will have experience in different industries, with a preference for ecommerce products/companies and be able to demonstrate Design thinking. 

Reporting to the Head of Product, you will work closely with the Product team on future Roadmap ideas and concepts and with development through implementation.  This role will be key in driving the introduction of new user research techniques and assessing their success on an ongoing basis.  You will also own Product Design strategy – creating and becoming the guardian of a style guide/design library that aligns with the Product strategy.

A bit more about the role

  • Lead and mentor Product Design team with then ability to build the team in the future.
  • Hands on role with a previous experience in a leadership role is required.
  • User Research and testing (including concept and usability testing)
  • Creating wireframes, prototypes and user flows based on user needs
  • Using data in conjunction with user research to create user centric products.
  • Ability to interpret user research / testing outputs and synthesise with and improve existing designs and journeys.
  • Advocate for and be the voice of the user.
  • Analytical and creative - finds creative ways using design thinking to solve UX problems, with a solid grounding in data.
  • Work collaboratively with both the Product and Development teams.
  • Create and implement style guide and ensure UX/Design aligns with defined principles.
  • Ability to evangelise design thinking within the broader organisation, including leading approach to design sprints. 

 And now a bit about you

  • Experienced in agile and design sprints.
  • 7-10 years strong UX/Product Design experience, including user research.
  • Minimum 3 years’ experience as Product Design manager.
  • Able to demonstrate different user research techniques.
  • Portfolio of Product Design/UX work from several different companies/industries/initiatives.
  • Ecommerce experience is highly preferred.
  • Technical competence to be able to build prototypes / discuss solutions with Product and Dev as well as HTML/CSS if required.
  • Design software (Sketch, InVision)
  • CSS/HTML/Javascript
  • Degree/qualification in a relevant discipline preferred.


Our mission

To achieve fast and profitable growth by delighting our customers, providing significant volumes of incremental business to our suppliers and providing a fun & progressive working environment for our team.

Our vision

To reach a stage where there is never a reason for a customer to buy an experience from anyone else. To achieve this, we aim to have the best experience selection, at market leading prices, sold through an industry leading e-commerce platform that is marketed through cutting edge e-marketing techniques. 

Want to know what it is like to work at Buyagift and Red Letter Days, come take a look at what our team has to say or check out our company reviews on Glassdoor: 

Disclaimer: In applying to this position, you consent to Smartbox Group (Buyagift Plc & Red Letter Days) to keep your CV and application details on records and to process your CV internally with relevant departments involved with the recruitment of the advertised position.

Due to the high volume of applications, it will not be possible to respond to unsuccessful candidates. Sorry for any inconvenience this may cause.

Note to all agencies: We will not be opening this role out to any recruitment consultants / agencies at the moment. We hope that you understand and appreciate this and If anything changes, we will be in touch with you.