Digital Insight Analyst

Borehamwood, England, United Kingdom | Digital & Marketing | Full-time | COVID-19 remote



Reporting to:     Senior Digital Insight Analyst

Location:             Borehamwood, Hertfordshire (WD6)

About us and Red Letter Days are the UK Brands for Smartbox Group. We are the UK’s leading gift experience provider.  Our core focus is to deliver happiness to our customers, suppliers, staff and retail partners. We aim to do this by providing industry leading products.

We have been part of the Smartbox Group since 2009 – the world’s largest provider of experiences. Across Europe a Smartbox Group experience is purchased every five seconds!  The iconic Red Letter Days brand was added to our portfolio in November 2017 – adding additional complexity and challenges to our business intelligence.  

About the role

This is a brand new role and a fantastic opportunity for an Analyst who wants to learn, expand their skill set and has a passion for all things data. Here are some of the day to day work tasks/projects that the role will require

  • Analyse customer data based on business direction whilst taking the initiative to go the extra mile and make suggestions on how the data can be more useful and valuable.
  • Work closely with key stakeholders within the Marketing team to identify trends and customer needs.
  • Maintain and build upon our customer analytics tool (Power BI) with internal stakeholders to further enhance and develop the tool.
  • Write ad hoc SQL scripts when the business needs specific data sets for promotions, surveys, Insights etc.
  • Picking apart and understanding the inner workings of Adobe Analytics in order to enhance the power of the data it holds.
  • Working with the Senior Digital Analyst to consolidate all data within the business to achieve one source of truth.
  • Comfortable with pulling and combining data through API’s.
  • Be a champion of analytics within the business with the aim to maintain and build a ‘run the numbers first’ attitude within the business.
  • Completing month end updates.
  • Supporting the Senior Digital Analyst in long term projects. 

And now a bit about you

  • Minimum of three years’ experience in customer analytics Ideally in an online retail environment.
  • Proven ability to analyse and communicate concepts that drive actions and outcomes.
  • Comfortable working with and manipulating large data sets.
  • Solid technical understanding.
  • Hands on experience of using Power BI and SQL and Adobe analytics.
  • A questioning and curious mind!
  • Someone who demonstrates a never give up attitude.
  • Having the personality to persevere when something is seemingly Impossible.
  • unfazed by lots of data coming from various systems.
  • Understands where the value of data is. 

If the above describes you,  please apply via the website / apply link along with a quick note as to why you are keen on this role 

Our mission

To achieve fast and profitable growth by delighting our customers, providing significant volumes of incremental business to our suppliers and providing a fun & progressive working environment for our team.

Our vision

To reach a stage where there is never a reason for a customer to buy an experience from anyone else. To achieve this, we aim to have the best experience selection, at market leading prices, sold through an industry leading e-commerce platform that is marketed through cutting edge e-marketing techniques.

Want to know what it is like to work at Buyagift and Red Letter Days, come take a look at what our team has to say or check out our company reviews on Glassdoor: 

Disclaimer: In applying to this position, you consent to Smartbox Group (Buyagift Plc & Red Letter Days) to keep your CV and application details on records and to process your CV internally with relevant departments involved with the recruitment of the advertised position.

Due to the high volume of applications, it will not be possible to respond to unsuccessful candidates. Sorry for any inconvenience this may cause.

Note to all agencies: We will not be opening this role out to any recruitment consultants / agencies at the moment. We hope that you understand and appreciate this and If anything changes, we will be in touch with you.